Popular words in song titles come and go based on crazes or merely coincidence. Sometimes two songs are released at the same time with the exact same title, but with different lyrics and melodies. For example, in 1979, “Crazy Love” by The Allman Brothers Band and Poco were out at the same time and both in the top 40 for a week in April, both completely unique songs. So, it was surprising when I saw a song going to one particular radio format recently and remembered this is not the first or second, but the fourth time this same song title has been issued as a single globally in just the past few months. That would be “Boomerang”, like the one you throw in the air that whirls around and comes back. Recently, it’s come back into our musical consciousness in a rare event. Three are currently out now, while one peaked out a few months back. Here they are:
NICOLE SCHERZINGER – “Boomerang”
Release Date: March 10 (U.K.)
She’s the former lead singer with Eden’s Crush and the Pussycat Dolls and she’s had some decent success as a solo act over in Europe. Her album Killer Love produced several hits there a few years back. Her latest song was co-produced by will.i.am. Scherzinger’s song and music video premiered in late January, while a digital download was made available in early March. Though the song went top ten in Ireland, Scotland and the United Kingdom, it generally didn’t perform well anywhere else it was released. No album followed it, but she is in the process of recording one, which could be out as she judges on the tenth season of the U.K.’s version of The X Factor, which will likely return at the end of August. Scherzinger’s solo run in the U.S. never took off besides some minor airplay, so don’t expect this one to get promoted here. Look for more information on new music from Scherzinger, including a music video for an Italian single with Eros Ramazzotti that will premiere next month.
BARENAKED LADIES – “Boomerang”
Release Date: March 22 (United States)
We’ve loved them for over two decades now as they climbed the charts with hits like “One Week” and “Pinch Me”. Their latest album, their first in three years, is titled Grinning Streak and it’s their second without founding member Steven Page. However, the band has soldiered on and looks to have produced another solid album full of goodies. It’ll be in stores next week and I’ll be picking up my copy. I did a review of the song back in March when I first heard it, which you can view here. (Hint: I really like it.) It was co-written by band member Ed Robertson and Zac Maloy and went to AAA radio in the U.S. earlier this month. The song is doing well in the group’s native Canada, where it’s approaching the top ten on their Adult Contemporary chart and is just below the top 50 at Hot Adult Contemporary radio. It’s been added to handful of stations here in the U.S., but not enough to make a significant impact yet. However, it’s just getting started, so stay tuned to hear it on your local station.
THE SUMMER SET – “Boomerang”
Release Date: April 16 (United States)
This quintet is originally from Scottsdale, AZ and have been together since 2007. They’re now with their third label, Fearless Records, which is known for housing other alternative and independent acts like Breathe Carolina and Mayday Parade. The group recently competed in a contest sponsored by Macy’s for the chance to win a performance spot at the third annual iHeartRadio Music Festival among two dozen other acts. Pop duo Megan & Liz ended up as the winners last year. Well, it turns out that they indeed won it. Congrats guys! That’ll be taking place in mid-September. In the meantime, this single of theirs went to CHR radio back in April and has about 20 stations on it thus far, including one of the top stations in Chicago. It may be sticking around as the label looks to boost their presence on the airwaves in anticipation for their gig in Las Vegas. We shall see, but the song’s catchy enough to be a summer hit. Check out a preview of their forthcoming music video.
LUCY SCHWARTZ – “Boomerang”
Release Date: May 22 (United States)
From Los Angeles, this 23-year-old singer has been recording since 2007 when she was still in high school. She’s been involved in a lot of charity efforts in her time in the industry. She’s been in lucky in that she’s been able to place songs on the soundtracks to many movies during this time, including Shrek Forever After and The Twilight Saga: Breaking Dawn. One of her songs is currently being used in the film What Maisie Knew, which had a limited opening a few weeks back. This time around, her composition is being featured on the new Netflix-only season of the once-cancelled FOX show Arrested Development, which just debuted on the service yesterday and has already received a ton of buzz. This is Schwartz’s first single not to be independently released by herself, which is true of her first two albums and EPs. Instead, she’s opted for a deal with Red Light Management for airplay purposes. Schwartz’s song is being serviced to AAA radio on July 1. Her album, Timekeeper, is out in stores on August 6.
Just in case you were wondering, only two songs with the word “boomerang” in them have hit the top 40 on the Hot 100 since its 1958 start. In 1962, Charlie Drake went to #21 with “My Boomerang Won’t Come Back”, and in 1965, Jr. Walker & The All-Stars got to #36 with “Do The Boomerang”. I also liked a 2011 single by the Plain White T’s called “Boomerang”, but nobody really remembers that one. Maybe you’ll remember one of these songs listed above a little more.
Which one of these four “Boomerang” songs is your favorite? Let me know! Comment below or find me on Twitter: @AdamFSoybel.