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Adam’s Top 100 of 2014: #10 – MAGIC!, “Rude”

The cream of the pop!

The cream of the pop for 2014.

Another year is in the books and it’s time for the annual listing of the 100 biggest songs that ranked among my weekly top 40 chart from December 2013 to November 2014. It was magical year full of MAGIC! and “Magic” and a lovely twelve months of lovable hits from James Blunt and The Fray. We went “home” with A Great Big World and Andy Grammer, spun around in a “dance” with Milky Chance and Walk The Moon and ended up here with all that was awesome in the year we called 2014.

Peak positions listed are as of the last chart included in the year dated November 30, 2014. Those entries marked with a plus sign (+) had not yet reached their peak position as of the date. Ties in points were broken based on peak, number of weeks at peak and number of weeks in the top 40.

Could this be the MAGIC! at last?

Could this be the MAGIC! at last?

010. MAGIC!, “Rude” (662 points)
Writers: Nasri Atweh, Adam Messinger, Mark Pellizzer, Ben Spivak, Alex Tanas / Producer: Messinger
Label: RCA

Debut Date: December 8, 2013
Peak Date: March 16, 2014
Peak: #2 for one week
Weeks on Chart: 26

Just a few years ago, Canadians Nasri Atweh and Adam Messinger were known to the industry as a successful production duo called The Messingers, creating Adam’s Top 40 hits for acts like New Kids On The Block (“Summertime”, #4 – 2008) and Kris Allen (“The Vision Of Love” – #21 in 2012.) Last year, they became one half of a quartet that was heavily influenced by reggae rockers The Police when creating their own sound, a sound that would (ahem) magically move the needle.

What started as a huge hit in Australia and New Zealand sailed across the world and eventually made it to the States, where it spent six weeks at #1 over the summer. For many, it was the Song Of The Summer. Sure, a number of critics weren’t into the song, but why did they have to be so rude? It’s catchy, it’s fun, and a little bit goofy too. After debuting on my top 40 late last year, “Rude” spent a week at #2 in March and exited in June, spending a half a year on the chart.

It remains to be seen whether MAGIC! will have an international smash beyond their signature song. With the truncated run of “Let Your Hair Down” at U.S. radio and the minimal results it produced, this era is likely done for them. However, I would not count them out in the long run. Between the tried and true team of Atweh and Messinger and what they’re capable of, the group may cast their spell on us once again when it’s least expected.

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PROFILE: Do You Believe In MAGIC!?

"Rude" boys.

Call ’em the “Rude” boys.

Once again, our friends down under are serving up a great new song just in time for the summer season there (and of course, the wintertime blues for us.) This one comes from a new four man group called MAGIC!, who are based out of Los Angeles. Their debut single, first released digitally back in October, took a quick rise up to #2 on the Australian version of iTunes and now looks to top both that and the national ARIA Singles survey in the coming weeks. In fact, it’s just been certified Gold there. So, after all that hard work, I guess you can’t really say the initial reception has been “Rude”, can you?

The quartet consists of Alex Tanas (drums), Ben Spivak (bass), Mark Pelli (guitar) and Nasri Atweh (lead vocals). All four grew up around the Toronto area before making it to the States. In the music industry, Atweh is best known as one half of the Canadian production duo The Messengers, gaining popularity over the last few years through their work with acts like Chris Brown and Justin Bieber. More recently, the duo co-produced and co-wrote “Feel This Moment” for Pitbull and Christina Aguilera, as well as “We Own The Night”, a top ten hit in the United Kingdom for The Wanted. It was during a writing session in 2012 that Atweh and Pelli connected and began playing together, soon adding the two other members as they worked to complete a full-length album. The reggae and rock-influenced record will be available sometime next year.

If you love the sounds of 311, No Doubt, Sublime or any of those great ska acts of the mid-to-late 90’s, then you’ll definitely be interested in the breezy and carefree touch of “Rude”. It’s a single that keeps it upbeat despite the story of a man who, so excitedly, asks his girlfriend’s father for his marriage blessing over the two, to which he responds, “Tough luck, my friend/But the answer is no.” Ouch. Nevertheless, he questions, “Why you gotta be so rude?/Don’t you know I’m human too?” and stays determined to make it in their relationship to the point where he’ll “marry her anyway… and we’ll be a family.” Though it’s just a story and not actually based on any of the four’s life experiences, it does hit home in some instances. Yet, it’s the island sound and those prominent horns in that catchy chorus that leaves all those worries behind.

Given the small social audience the group has so far, one might expect that they’re independently signed, but that’s not true at all. “Rude” is distributed worldwide by one of the major record labels, Sony Music, with the group’s management company, Latium, currently behind its Canadian radio run. (They also manage several other Sony acts like Danny Mercer, Justice Crew and Pitbull.) It was Most Added at the CHR format up north this week, picking up 14 new stations, as well as 3 on the Hot AC panel, leading to an ascent into the 100’s on iTunes there. So far, there’s been no traction for the song in the U.S., but given the instant reaction to the song elsewhere, that makes a pretty strong case for a Stateside push in 2014. After all, the snow will melt at some point and we’ll need this jam around for the spring and summer.

Look out for more from MAGIC! in 2014 as they inevitably travel the world for what’s going to be a worldwide smash. It’s just a matter of time — so don’t be “rude” and get on it while it’s fresh.

Music Video:

Find MAGIC! on: FacebookTwitter“Rude” on U.S. iTunes

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