RADIO ACTIVE — A Weekly Chart CHRonicle (November 12, 2017)

Welcome to Radio Active, a Sunday evening report from POP! Goes The Charts that gets to the chart of the matter: all the highlights from the CHR/Top 40 chart, as published by Mediabase 24/7 and Mediabase Research. Veterans come in all shapes, sizes, ages and genders, but we’re celebrating them all this weekend, including all of our legendary chart veterans. Hey, they’re veterans too. Who’s going to be a part of our next crop of pop icons? They may be featured in the mix below…

“STILL” THE MAN: Two weeks ago, it topped the pop chart, following its runs at #1 on the Alternative, Hot AC and Triple A lists. Last week, it slipped a notch to #2. Now, it returns to the top, bringing Portugal pop to the masses. Of course, that’s Portugal. The Man and their crossover smash “Feel It Still”, spending its second nonconsecutive week at #1 here on the Top 40 airwaves. “Still” is the first song in a year to return to #1 after falling out, the last one being “Closer” by The Chainsmokers featuring Halsey, whose ten-week run at the top was interrupted for one frame by “Let Me Love You” by DJ Snake featuring Justin Bieber. (Since 2010, a total of six #1 songs have completed the reversal.)

“Still” remains active across several radio formats, currently sitting at #2 and #3 on the Hot AC and Alternative lists, respectively. It also has a home in the top 40 on the Spanish survey, perhaps working the Portugal angle a little more than it needs to. (I’m not sure that we need a “Siéntalo Todavía” remix with Daddy Yankee and Nicky Jam at this point.) Look for the band’s new song “Live In The Moment”, which soars from 50-35 on the Alternative chart this week, to potentially accumulate some crossover airplay in 2018.

“GAME” ON, TAYLOR: With her new album likely to open over the million mark in its first week, her fourth consecutive to reach that lofty goal, superstar Taylor Swift is in Top 40 heaven this week. Unless you’ve been living under a rock, Swift continues to see action with multiple current songs on pop playlists across the U.S. from her top-selling reputation release. On the most recent chart at the format, second single “…Ready For It?” rises from 15-14, former chart-topper “Look What You Made Me Do” dips from 24-28 and album cut “Gorgeous” rebounds from 49-45 from unsolicited airplay. However, that’s just one part of the story.

Needless to say, with an event record like this one, airplay of additional album cuts from the record was pretty overwhelming. Radio giant iHeartMedia aired all 15 songs from the effort hourly (one per hour) for much of Friday across its Hot AC and Top 40 stations, then featured an album release party on both formats later that evening. Combined with additional spins from stations belonging to both small and large groups, a handful of songs are showing potential as choices for future singles from the album. Leading the way, “End Game” (featuring Ed Sheeran and Future) looks like it could be a future chart-topper, coming in at #50 at the Top 40 chart, with “Delicate” and “I Did Something Bad” landing just below the top 50. Stay tuned to see how they develop into next year.

THE “FRIEND” OF THE BEGINNING: If you bought Apple’s new iPhone X, or are thinking about it, you may already know the hot track that’s been all over the commercials for it, though perhaps not the artist or the title. Debuting at #44, “Best Friend” by duo Sofi Tukker gives the New York act their first song on the pop chart, though they’ve been buzzing in the streaming world since last year. Members Sophie Hawley-Weld and Tucker Halpern joined forces with NERVO, The Knocks and Alisa Ueno for the single, which originally came out in September. The situation is reminiscent of another New York duo, Marian Hill, whose single “Down” was incorporated into an Apple ad, reacted and quickly peaked at #10 in March. We can only hope for the best results for this song.

“Friend” isn’t the only multi-act collaboration entering on this week’s pop survey. Two other songs making their first appearances in the top 50 include “Homemade Dynamite” by Lorde, at #47, in a remix featuring Khalid, Post Malone and SZA, and “No Limit” by G-Eazy, at #58, featuring A$AP Rocky and Cardi B. Lorde’s Melodrama, a #1 album earlier this year, was responsible for one additional chart single, “Green Light”, which reached #19 in April. Meanwhile, the pre-order for G-Eazy’s new album, The Beautiful & Damned, went live on Friday. It’s due for release on December 15, just in time for your last-minute Christmas wish list. (We know you want it. Well, maybe not. Socks and underwear could be your thing, but the gift of music is just dandy too.)

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