ADD LIB — Brace For (CHR) Impact (April 18, 2017)

Welcome to Add Lib, a new weekly report on POP! Goes The Charts that’s mad about CHR/Top 40 adds, based on the station data provided by Mediabase 24/7 and Add Board. This week: DNCE and Nicki Minaj give us a musical mouth-to-mouth message, Ed Sheeran finds the courage to climb that hilly chart terrain, and Lady Gaga prescribes us a hit healing for aches, pains and album eras that it might be best to forget. (Let’s be fair: it wasn’t love, but it was a perfect dissolution.) So, pucker up for this week’s stats, because smooching some singles is all the rage in Chart Land:

“KISSING” TO BE CLEVER: Joining the real time culture club (sorry Boy George) this week is “Kissing Strangers” by DNCE and featured artist Nicki Minaj, which lands atop the Most Added report, scoring 47 adds on impact. It’s one of three singles tied for the title this week, which is a pretty rare achievement. The party pop group is looking for their fifth top 40 single at the format, and their first since “Body Moves”, which peaked at #28 back in November. Their debut single remains their biggest, “Cake By The Ocean”, which spent a pair of weeks at #2 (4/10-17/16) and established the Mediabase era record (but not the PPW era record) for the most top 40 weeks to reach its peak: 27 of them. We’ll see how many strangers discover their song in the coming weeks.

PAINT THE TOWN ED: As of now, Ed Sheeran still has the #1 song on the pop chart with “Shape Of You”, which really needs to go elsewhere at this point. I may as well call it “Shade Of You”, at least based on the number of times I’ve tried to drag it lately. I guess I’ll give Sheeran a break this time, as “Castle On The Hill”, a song that recently reached #2 on my chart, is part of a three-way tie for the Most Added song at Top 40 radio this week, also scoring 47 new stations. Halsey‘s “Now Or Never” is the final member of the Fantastic 47 on the latest report, the first single from hopeless fountain kingdom, which still sounds like a LiveJournal oasis for bad fanfiction. Anyways, look for all three songs to continue to bring the adds next week, though there are several singles from acts like Lady Gaga (see below) and Shawn Mendes that’ll be vying for the Most Added title next time around.

“CURE” AND SIMPLE: “Million Reasons”, the little engine the could, may be headed down the tracks now, but Lady Gaga has a cure for that… literally. Released after her performance at Coachella on Sunday morning, “The Cure” soared to #1 on iTunes in a few hours time. Though it officially impacts next week, the hit lands in the fifth Most Added slot this week, with 23 stations. A little under two years ago, an unrelated single called “The Cure” impacted at the format for an act called Lipstick Gypsy. Promoted by Epic Records, it received some action in smaller markets, but failed to chart. Of course, we have to talk about the band named The Cure as well, who totaled four top 40 entries between 1987 and 1992. Their biggest, “Friday, I’m In Love” (#4, 7/31-8/7/92 R&R), was also their last. (“Mint Car” did chart (#45, 7/12/96 R&R) shortly after the #25/26 week recurrent rule was introduced.)

MOST ADDED — THIS WEEK’S TOP TEN (ELEVEN)
1. DNCE featuring NICKI MINAJ, “Kissing Strangers” (Republic)
1-T. ED SHEERAN
, “Castle On The Hill” (Atlantic)
1-T. HALSEY, “Now Or Never” (Astralwerks/Capitol)
4. HARRY STYLES, “Sign Of The Times” (Columbiia)
5. LADY GAGA, “The Cure” (Streamline/Interscope)
6. CHEAT CODES featuring DEMI LOVATO, “No Promises” (300 Entertainment/in2une)
7. CALVIN HARRIS featuring FRANK OCEAN and MIGOS, “Slide” (Columbia)
8. IMAGINE DRAGONS, “Believer” (KIDinaKORNER/Interscope)
9. MACHINE GUN KELLY featuring HAILEE STEINFELD, “At My Best” (Republic/Bad Boy/Interscope)
10-T. DRAKE, “Passionfruit” (YMCMB/Republic)
10-T. KYLE featuring LIL YACHTY, “iSpy” (Indie-Pop/Atlantic/Capitol)

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