ADD LIB — Brace For (CHR) Impact (April 4, 2017)

Welcome to Add Lib, a new weekly report on POP! Goes The Charts that’s mad about CHR/Top 40 adds, based on the station data provided by Mediabase 24/7 and Add Board. This week: Halsey gets “closer” to her fourth top 40 single, Hey Violet brings a bit of color to the adds report and newcomer Olivia Holt gets historical with the hits, but we are not going to be indulging in the sort of hit history you can read about in Hit Men. Ready to partake in some pop power? I know I am, so let’s dive in:

HAL OF FAME: After spending ten weeks at #1 as a featured guest on “Closer” by The Chainsmokers, it’s no surprise that the new single from Halsey would generate a lot of attention. That song is “Now Or Never”, and it’s now the Most Added track on this week’s report, launching with 54 CHR adds in its first frame. It sounds like it’s been a busy day for both she and her label, but, then again, she is used to busy days. Her forthcoming studio album is due June 2, titled Hopeless Fountain Kingdom, which sounds like an out-of-service Disney World attraction. Luckily, her ride through the amusement park that we call the pop chart is just about to begin again. Prepare for liftoff! (Don’t come after me, Hallucinators, or whatever you call yourselves, it’s just a little fun.)

“BREAK MY” CHART: Roses are red, violets are blue, but Hey Violet had a nice adds week, and that’s good too. The quintet’s latest single is “Break My Heart”, the seventh Most Added song in the country this week, landing 18 CHR adds. Speaking of 18, that just so happens to be the peak of their last single, “Guys My Age”, which topped out at the position earlier this year. (The song also received some minor airplay at the Hot AC format.) Song titles about breaking hearts are commonplace at the format, from 1976’s “Don’t Go Breaking My Heart” by Elton John and Kiki Dee to 2010’s “Break Your Heart” by Taio Cruz featuring Ludacris, a #1 single (John/Dee for seven weeks, Cruz/Ludacris for three weeks) in both cases. How will this one fare? Stay tuned.

HOLT ON TIGHT: You know their names: Jordan Fisher, Sabrina Carpenter, Shawn Hook. They all share one thing: the CHR brick wall of doom. (scary fx) In reality, these three Hollywood Records acts all had significant starts at the format in the last year or so, only to have their debut singles fall apart in the same region. So, as far as the label’s newest pop radio single, newcomer Olivia Holt‘s “History”, I’d have to think that bringing up that terrible thought would only be natural. After massive pop playlists on Spotify aided it to its current total of 63+ million streams, we’ll see if Holt can successfully make it outside of that bubble. With a number of meaningful stations playing it, it can make the leap. Otherwise, a peak in the 20’s could be the endgame once again.

MOST ADDED — THIS WEEK’S TOP TEN
1. HALSEY, “Now Or Never” (Astralwerks/Capitol)
2-T. MACHINE GUN KELLY
featuring HAILEE STEINFELD, “At My Best” (Republic/Bad Boy/Interscope)
2-T. ZAYN featuring PARTYNEXTDOOR, “Still Got Time” (RCA)
4. DRAKE, “Passionfruit” (YMCMB/Republic)
5. KYLE featuring LIL YACHTY, “iSpy” (Indie-Pop/Atlantic)
6. DAVID GUETTA featuring NICKI MINAJ & LIL WAYNE, “Light My Body Up” (Parlophone/Big Beat/Atlantic)
7. HEY VIOLET, “Break My Heart” (Caroline)
8. ED SHEERAN, “Castle On The Hill” (Atlantic)
9. CALVIN HARRIS featuring FRANK OCEAN & MIGOS, “Slide” (Columbia)
10. OLIVIA HOLT, “History” (Hollywood)

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