ADD LIB — Brace For (CHR) Impact (March 28, 2017)

Welcome to Add Lib, a new weekly report on POP! Goes The Charts that’s mad about CHR/Top 40 adds, based on the station data provided by Mediabase 24/7 and Add Board. This week: “Time” is certainly on Zayn‘s side, Machine Gun Kelly pulls at his Top 40 trigger and Drake finds that P-A-S-S-I-O-N got him in a jam again, or, at least making a nice jam again. Time to syndicate some rhythms and other radio results, because I’m ready to do the most with the Most Added songs of the week:

LIFE IN THE FAST ZAYN: He’s “still got” power over the pop panel. Zayn, along with PartyNextDoor, has this week’s Most Added song at CHR/Top 40 radio with “Still Got Time”. It’s added at 76 pop stations, while it brings in another 11 on the Rhythmic panel. This total is slightly under the 88 stations that “Pillowtalk” was added to in its first frame in February 2016, but it remains a very respectable total, one that will likely grow in the coming weeks. All eyes are now on Harry Styles, who should pick up a solid number of adds when his single debuts on April 7, though it’s unclear whether it’ll officially impact on April 11 or not. Though their group may never perform together again, the radio support on these solo projects is definitely headed in one direction.

“BEST” FOOT FORWARD: Reloading on the radio charts, rapper Machine Gun Kelly aims and fires with his new hit, “At My Best”, a release that features actress/singer Hailee Steinfeld. It’s new at 47 stations on the CHR panel, giving it the second Most Added title. Currently bulleted (no, not that kind of bullet) in the top 40 at the format, it’s Kelly’s second hit and Steinfeld’s fourth here. So, expect this one to make some fast moves in the coming weeks, especially with its early sales and streaming stats. Steinfeld is currently filming Pitch Perfect 3, due out in late December. Meanwhile, will “Best” find pop perfection this summer? Stay tuned!

PASSIONABLY LATE: While Drake‘s “Passionfruit” has already made its juicy debut in the top 50 at Rhythmic radio, it’s been a little slower to get that sweet sound on a number of Top 40 stations. That being said, with two dozen adds this week, ranking it in the #4 spot on the Most Added leaderboard, I think programmers looking for some fresh fruit should give it a ripe rotation switch. Of course, this single comes from the performer’s most recent set, More Life, which topped the latest Billboard 200 with a massive number of streaming-equivalent units. The single also debuted at #8 on the newest update of Billboard Hot 100. Forget about this “fake news” obsession; Drake news is where it’s at.

MOST ADDED — THIS WEEK’S TOP TEN
1. ZAYN
featuring PARTYNEXTDOOR, “Still Got Time” (RCA)
2. MACHINE GUN KELLY
featuring HAILEE STEINFELD, “At My Best” (Republic/Bad Boy/Interscope)
3. CALVIN HARRIS
featuring FRANK OCEAN & MIGOS, “Slide” (Columbia)
4. DRAKE, “Passionfruit” (YMCMB/Republic)
5. KYLE featuring LIL YACHTY, “iSpy” (Indie-Pop/Atlantic)
6. FLO RIDA & 99 PERCENT, “Cake” (APG/Atlantic)
7. JASON DERULO featuring NICKI MINAJ and TY DOLLA $IGN, “Swalla” (Beluga Heights/Warner Bros.)
8. G-EAZYKEHLANI, “Good Life” (Atlantic/RRP)
9-T. RAG’N’BONE MAN, “Human” (Columbia)
9-T. STARGATE featuring P!NK and SIA, “Waterfall” (RCA)

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