ADD LIB — Brace For (CHR) Impact (March 7, 2017)

Welcome to Add Lib, a new weekly report on POP! Goes The Charts that’s mad about CHR/Top 40 adds, based on station data provided by Mediabase 24/7 and Add Board. This week: Lorde hits the big board, “Swalla” gets added to the Top 40 Thesaurus and we dive into the usual trivia bag of tunes. So, take a break and grab some “Cake”, either song or pastry, and grab my hand as we go for miles on the FM dial:

OH MY, LORDE: “Green Light” means go, and Lorde certainly hits the gas, finishing the Record Race with the Most Added title at CHR/Top 40 radio this week. Her song receives 116 adds in its debut frame. That total crushes her prior highest one-week add total for “Team”, which scored 43 adds (MB 11/19/13) on impact.

That total also establishes “Green” as Lava’s biggest impact week of the Mediabase era, running from August 2006 onward, and it falls just short of the label’s biggest weeks in the PPW era: 134 adds (5/18/01 R&R) for Sugar Ray’s “When It’s Over” and 140 adds (4/21/00 R&R) for Matchbox Twenty’s “Bent”. (Both of those releases occurred during a time when Lava was distributed by Atlantic Records.)

Combining all reported stations across North America this week, “Green” picks up nearly 280 adds. Good Lorde. (No, I haven’t used up all my religious puns yet, just you wait…)

DERULO AND BEHOLD: When he’s not singing his name, Jason Derulo is popularizing words that may soon become top 40 hits on Merriam-Webster’s countdown. “Swalla”, a variation on the word “swallow”, or so I think, drinks down 25 more stations on the panel this week, good for fourth Most Added. The song features Nicki Minaj and Ty Dolla $ign. Derulo’s biggest impact week remains the 156 stations (3/17/15 MB) he achieved for “Want To Want Me”, which spent a week at the top that June. By the way, the only other song that comes to mind that got swallowed by the CHR charts was “Jupiter (Swallow The Moon)”, a #42 entry (7/30/99 R&R) for singer/songwriter Jewel.

Besides his current single, Derulo recently moved his Future History imprint from RCA to his current home, Warner Bros., after one unsuccessful single (“Chingalinga”) by Alyxx Dione in 2015. (I know what you’re saying, “Who?” or “Only Adam would remember that one…”) Let’s hope the actual future looks bright for the group.

ELECTRIC “SLIDE”: Ooh, it’s shocking… no, not you Marcia Griffiths, I’ll get to your bop later. I’m referring to Calvin Harris, Frank Ocean and Migos, who team up for “Slide”, grabbing another 24 new stations this week. It’s good for the fifth Most Added slot. Harris’s last top 40 single, “My Way”, made its way to #11 in October, and was pulled quickly afterwards when it didn’t test well. However, with a run of nine top ten singles at the format since 2011, as well as the usual sales and streaming power, I don’t think he’s hurting. Harris has yet to announce a new studio album, even with the handful of singles he’s issued since the summer of 2015.

Though this “Slide” is not a hot Goo Goo Dolls remake, I think we can appreciate both songs and chart eras. That song received 52 adds (10/2/98 R&R) on impact, eventually settling into the #1 spot for two weeks in early 1999. It’s electric!

THE LADY IS A CHAMP: For the first time in two months, Lady Gaga‘s “Million Reasons” has a very reasonable week in the Most Added column. The hit is new at 22 stations, which makes it the seventh Most Added song at the format this week. It continues to benefit from sale pricing across various online stores, though a number of outlets on the panel are still showing resistance when it comes to adding it or converting it to a higher rotation. C’mon, kids, it’s not that hard… she played the Super Bowl, for Pete’s sake. Actually, I don’t know any Petes who are struggling with a decision on the record. Eh, you know who you are.

Here’s something more positive to go gaga over: “Million” is the performer’s biggest single at the format since “Do What U Want” (featuring R. Kelly) spent three non-consecutive weeks at #7 in December 2013 and January 2014. It’s moving! Now, who stole my pink hat?

MOST ADDED — THIS WEEK’S TOP TEN
LORDE, “Green Light” (Lava/Republic)
ZEDD & ALESSIA CARA, “Stay” (Def Jam-Interscope)
THE CHAINSMOKERS & COLDPLAY“Something Just Like This” (Disruptor/Columbia)
JASON DERULO featuring NICKI MINAJ and TY DOLLA $IGN, “Swalla” (Beluga Heights/Warner Bros.)
CALVIN HARRIS featuring FRANK OCEAN & MIGOS, “Slide” (Columbia)
LINKIN PARK featuring KIIARA, “Heavy” (Warner Bros.)
LADY GAGA, “Million Reasons” (Streamline/Interscope)
AXWELL & INGROSSO featuring KID INK, “I Love You” (Def Jam)
FLO RIDA & 99 PERCENT, “Cake” (APG/Atlantic)
BIG SEAN, “Bounce Back” (G.O.O.D./Def Jam)

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