You may be hearing a lot of “Broken Arrows” on your radio this spring and summer. It is a new collaboration from Avicii and Zac Brown, with the latter performer being uncredited. It goes for adds today at the CHR/Pop format. Brown’s never had a profile at CHR radio, though his band did find some minor crossover airplay on the Hot AC chart several years ago. Meanwhile, the Swedish producer continues on a cold streak, last making the top 40 as a main-credited artist nearly two years ago. (A series of singles were pulled or under-performed in the meantime.) The odd pairing may not have created the next “Justified And Ancient”, but it will be interesting to see what happens with it.
The musical “arrow” doesn’t really point itself towards pop potential anymore. In fact, there have only been five titles in pop radio and Hot 100 history to include the word in them. Hey, even Cupid gets hit by the recession once in a while. So, watch out while the latest one launches, but keep these musical missiles in mind:
“Little Arrows”, Leapy Lee (#16, 1968)
Lee’s only charting hit on the Hot 100 nearly made the top ten on the Country chart. Two of his later singles also hit that survey. A limited amount of overseas success followed that hit through the 70’s, but the Gold-certified release remains his best-known song.
“Me And My Arrow”, Nilsson (#34, 1971)
After a reissue of “Everybody’s Talkin'” made the top ten, thanks to the movie Midnight Cowboy, the New York singer struggled a little to find his next big hit. This was another minor entry along the way, but his epic ballad “Without You” was just months away.
RADIO & RECORDS (CHR/Pop)
“Arrow Through Me”, Wings (#17, 1979)
This “Arrow” was the final chart hit in the U.S. for Paul McCartney’s successful band, as he would be credited as a solo act with his next single, the chart-topping “Coming Up”. Parent album Back To The Egg got as high as #6, their lowest-charting set since 1971.
“Poison Arrow”, ABC (#17, 1983)
The English band’s second top 40 hit in the U.S., which peaked in the spring of 1983, became their first top ten in the U.K. about a year earlier. At the time, the band was playing as a quartet. Currently, lead vocalist Martin Fry is the only member using the name.
“Broken Arrow”, Rod Stewart (#9, 1991)
Though it’s largely forgotten about in 2016, this legendary singer’s hit helped his Vagabond Heart set to become a Platinum seller in the States. 1991 marked Stewart’s first year with three top ten hits at CHR radio (“Rhythm Of My Heart”, “The Motown Song”.)
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