Unless you’ve been living under a rock as of late, you and your pals likely know that Taylor Swift‘s latest single is “Shake It Off”. It is not “off”, but very much on… the charts, that is. It has a massive lead on iTunes over Meghan Trainor‘s “All About That Bass”, which has been all about that runner-up slot for the last day and a half. It’s also landing huge gains across multiple radio formats, making it what could be her most successful launch of all-time. The song, itself, is catchy, a bouncy pop anthem reminiscent of “Girlfriend” by Avril Lavigne and “That’s Not My Name” by The Ting Tings, mixed with a healthy portion of late 80’s pop girls like Debbie Gibson, Martika and The Bangles. It’s a hot hit in the making.
This isn’t the first time that a song called “Shake It Off” has made it onto the pop airwaves, but this could be the most talked about one when all is said and done. Remember these movers and shakers?
“Shake It Off”, Take 5 (2000, Elektra)
Lost in the boy band invasion of the late 90’s, this five man band from Florida was yet another Lou Pearlman outfit, though they only lasted a few years together before breaking up. Reaching the top 20 in sales (yes, I still have my copy) during the summer, it peaked at #47 on CHR radio in July. A follow-up, “Can I Come Over?”, was released that fall, but failed to chart.
“Shake It Off”, Jarvis Church (2002, RCA)
Singer Gerald Eaton of the Canadian band The Philosopher Kings took on his stage name for this solo effort in 2002. It didn’t quite shake a lot of attention its way at radio, however. Serviced in July, the song maxed out at a few dozen spins per week before virtually disappearing from the airwaves. Luckily, Church was able to chart in his home country several times.
“Shake It Off”, Mariah Carey (2005, Island)
Call it “Mariah’s impact” if you will, but when it comes to shaking it off, Carey sure some action on the charts. Following the massive ballad that was “We Belong Together”, “Shake” zoomed up in spins, leading to a massive 7-1 leap and a total of five weeks at the top. To date, it’s her last song to reach #1 at the CHR format, though she made the top 40 as recently as 2014.
Check back this weekend to see where Swift’s “Shake It Off” debuts on my personal chart and watch out for her new album, 1989, in stores on October 27. You can follow the blog below or click the “Get Social!” page to find PGTC on social media.