It’s boy bandemonium on the pop survey these days. We’ve had comeback singles just since the start of the year for 98 Degrees, Hanson, Jonas Brothers and New Kids On The Block. Don’t forget that One Direction‘s also put out a few more singles. Well, here are three more songs to add to the list, both Stateside and international releases. Be very afraid. They’re here to stay, at least through this year. Check out the newbies:
EMBLEM3 – “Chloe (You’re The One I Want)”
Release Date: April 16 (CHR radio, iTunes)
You saw them on the second season of the American version of The X Factor, mentored by Simon Cowell, and the young girls were swooning away. The trio of brothers Wesley and Keaton Stromberg, as well as friend Drew Chadwick, came in fourth place in the competition in the fall. Shortly after the show wrapped up, the group signed with by Syco Music and Columbia Records, and since then, they’ve been going across the country on a mini-tour. They also have a few promotional concerts lined up for summer events from radio stations in cities like Boston and New York City. On the heels of those forthcoming events, the group will be releasing their very first single on iTunes on April 16, a song called “Chloe (You’re The One I Want)”. It will also be going to radio on that same date, though it’s been registered to be monitored for airplay for some time now. They’ve been performing live now on virtually all of their tour dates and it seems to be getting a good reaction from their fan base. You can see a live lyric video from one of those concerts above. It’s part rapped and part sung, and it seems to be heavily influenced from the fields of both pop and reggae. Not a bad combination. It’s a catchy, summer-sounding song, so let’s hope for the best when the full studio version comes out in less than two weeks. (P.S. A note for all of you chart geeks like me. This “Chloe” isn’t the same one that Elton John took to #34 on the Hot 100 in the fall of 1981.)
LAWSON – “Gone”
Release Date: May 13 (U.K.)
I wrote a single review on these guys a few months back, so I’m happy to feature the quartet out of the United Kingdom again for their newest release. This is now the fifth single from their debut album, Chapman Square, released in the fall of last year. Last time around, they just missed the top ten in their native country with “Learn To Love Again”, but with three prior singles to that solidly made the top ten there, they’ve not had a bad track record at all. They travelled to America several months ago to perform a few smaller dates in the U.S. and in Canada, but since then, nothing has come up in terms of a crossover to this side of the world. Now, it looks like they’re touring in Asia, where the album seems to be doing OK, according to HMV. Then, they’ll be back in the U.K. for the summer. So, I guess they’ll make do with one more single in Europe, as I’m sure they’ll be going back to the studio to record their second album relatively soon. “Gone” is a change in direction from their last dance-oriented single, going back to their pop/rock roots which made them successful in the first place. It’s not my favorite song from the record, but it’s a solid one from a really great album. Being so far down the line in terms of single releases, it probably won’t do extremely well, but some sort of top 40 placing for it should be in order come May. No word if a CD single will be available for it like the four other singles; I’ll update this when I know.
THE WANTED – “All Time Low”
Release Date: April 30 (CHR radio)
Alright, alright, I know what you’re going to say. “Puh-lease, Adam, this song isn’t new.” Yes, it’s true. “All Time Low” went to #1 in the United Kingdom… in the summer of 2010. Cue the sad trombone. On top of that, the song was actually released here in a remixed form during the summer of 2011, but it was only about to become a minor hit on the Dance/Club Play survey. (“Glad You Came” was issued shortly afterwards, though it didn’t take off right away.) However, the boys have moved to Los Angeles and are filming a Ryan Seacrest-produced reality series entitled The Wanted Life. It premieres in June, and “Low” will be used as the theme song for the show. So, in preparation for that, Def Jam is sending the song to radio. Unfortunately for them, they’ve been pretty indecisive about an adds date for the song. It was originally supposed to be out February 26, then it was moved to March 19, then to April 2, and now, April 30. I mean, really, if that doesn’t spell flop already, then I don’t know what does. The song itself is good and was a great debut single for the guys, but their core fans have known the song for verging on three years now. I just don’t think it’s going to work, but alas, someone thinks they know what they’re doing and is carrying on with re-repromoting their single. A live video was recently released for it, which you can see above. Their series, airing on E!, will debut sometime in June. We’ll see if radio actually wants it soon.
So many boy bands, so little time. Do you have a favorite one that’s highlighted in this post or one I should cover in the future? Let me know in the comments or on Twitter: @AdamFSoybel.